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Are you ready to elevate your craft and become the next Campari Red Hand?

Red Hands symbolizes a collective of creative craftsmen, embodying the essence of Campari – vibrant personalities and an unwavering passion for pushing boundaries to create the extraordinary.

Compete in the regional Campari Red Hands events against fellow exceptional bartenders for your chance to be crowned your country’s 2024 Campari Red Hand.

The journey doesn’t end there; Alongside the prestigious Campari Red Hand 2024 title in your country and €1,000 cash prize, each country’s winner will earn an all-expense-paid trip to compete for title of Campari Red Hand 2024 at the Grand Final held in London.

The overall winner will win a Campari brand immersion trip to Milan with our Campari Brand Ambassador.

Throughout the competition we will be looking out for talent to potentially enroll in Campari’s exclusive global Campari Red Hands programme – more details to follow.

For further details, please see Terms and Conditions.


This year, the Campari Red Hands competition focus is to find the next Aperitivo Icon, inspired by the timeless legacy of the Negroni.

In the spirit of the Negroni’s heritage, we invite bartenders to create a drink that transcends the boundaries of tradition. Your creation shouldn’t be confined by the classic structure or ingredients but should embody the essence of a Negroni. This is an opportunity to break free from convention, allowing your creativity to shine and your innovation to redefine the boundaries of what an Aperitivo can be.

In summary, we would like you to create a cocktail inspired by the Negroni.

For further details, please see Terms and Conditions.

Why Participate?

By joining the Campari Red Hands, you become part of a vibrant community of bartenders dedicated to pushing the boundaries of cocktail culture. This is not just a competition; it’s an opportunity for professional growth. As you embark on this journey, you’ll receive access to exclusive training programs, mentorship opportunities, and the chance to showcase your talent on a global stage.


  • Your original creation needs to contain a minimum of 3cl of Campari.
  • Your presentation needs to be in English.
  • You need to be 21+
  • You need to hold a valid passport to travel to other countries in the event you are successful and advance through the competition.

Entry Process

You need to create a video of your signature cocktail (a cocktail inspired by the Negroni), explaining the concept behind it, and submit it via our entry form. Your video should not be longer than 90 seconds, and there is no need for it to be made professionally – a simple phone recording is more than necessary! We just need to see you working behind the bar and talk us through your creation. Good lighting is recommended so that we can properly see you and your drink in the video.

For frequently asked questions about Campari Red Hands, please click here.

For further details, please see Terms and Conditions.


The Negroni’s rise to prominence is rooted in its simplicity and versatility. Bartenders embraced its elegance, patrons cherished its boldness, and together they turned a classic cocktail into a cultural icon.

So, why did the Negroni become a global phenomenon? It’s more than a drink; it’s a shared experience—a ritual of sipping something timeless, a bridge between tradition and modernity. The Negroni is not just a cocktail; it’s a conversation starter, a passport to the world of sophisticated flavours.

Now, as we embark on the Campari Red Hands Journey, we invite you to draw inspiration from this rich legacy. While the Negroni’s structure is the starting point, we encourage you to transcend the conventional, to innovate and create a libation that speaks to your style, your roots, and the ever-evolving landscape of mixology.

The Negroni has long been celebrated for its iconic trinity—gin, vermouth and of course, Campari —an alchemical dance of biter, sweet, and dry.

Is it the revered trio of ingredients, each claiming an equal portion of the spotlight? Must it adhere to the classic structure, or can we, perhaps, explore uncharted territories?

Dare to question, dare to redefine, and most importantly, dare to create a Negroni that is uniquely yours, with Campari at its heart.

For further details, please see Terms and Conditions.


The contest application period is now closed. All contestants will be notified shortly on next steps. Join us and follow the action at Campari Clubhouse. Feel free to explore our exclusive educational and expert tips videos as well.


What is a Campari Red Hand?

Campari Red Hands is a unique global bartender program created to recognise and celebrate those with Campari Red Passion. Bartenders from countries across Northern and Eastern Europe will compete to be named their country’s Red Hand. The winner’s will also go on to represent their country at the Grand-Final in London.

What does being a 2024 Campari Red Hands Finalist mean?

A finalist from each country will be invited to compete in a final in London. The trip will include paid accommodation and travel.
You will experience a unique immersive brand experience day in London before you are invited to represent both yourself and your country at the live final, where you will go head-to-head with 7 other country’s finalists for your chance to be crowned the 2024 Campari Red Hand winner.

What is the competition structure?

If your entry video is successful, you will be invited to compete in your country’s Campari Red Hands event.
The first Campari Red Hands event will consist of 2x challenges:
Ice Breaker Round
Present Signature Entry Cocktail (from your entry submission video)
x1 winner from each country is then invited to the global final in London.
Successful entrants will be contacted with further detail about the competition event via email.
Please also note that only bartenders from countries listed in the form drop-down can partake in this competition.

What language do I need to submit entry in?

We ask that all submissions are made in English. As a potential Global Brand Advocate of Campari, you will need to have a good command of the English language.

When can I submit my entry?

Entry form will be opened on the following dates:
• Norway: 15th January - 31st March 2024
• Denmark, Sweden, Finland, Iceland: 1st February - 31st March 2024
• Baltics (Lithuania, Latvia, Estonia), Poland, Ireland: 1st March - 30th April 2024

How do I need to create my video?

Your video can be landscape or portrait and you can film it however you want (phone / tablet / camera) – as an example we’ve included Gustav Enerlöv’s (Campari Red Hand Finalist 2022) entry video below. We can accept the majority of main video formats (such as .mov & .mp4) with a max. file size of 200MB.

How long does my video need to be?

Your entry video should be a maximum of 90 Seconds.
Please upload your video saved with the following file name: FullName_Country_RedHands2024

What is the date for the finale in London?

The final will be held in October 2024 in London, UK.

When are the dates of events?

Depending on your country of entry, you will be notified with plenty of notice of the next stage events via email.

When are the winners announced?

a. After entry submission all successful participants will be notified by email no more than 14 days after the end of the Entry Period. Promoter will make reasonable efforts to contact the successful participants, but it is each individual’s responsibility to monitor their email account (including any junk mail folders) for receipt of the notification.
b. The winner of the Country Final will be announced and notified in person at the end of the Country Final. Confirmation in writing, including details of the Red Hands Final, will be sent by email within 5 working days of the end of the Country Final.
c. The winner of the Red Hands Final will be announced and notified in person at the end of the Red Hands Final. Confirmation in writing will be sent by email within 5 working days of the end of the Red Hands Final.


Join us and share that you’ve applied to Campari Red Hands 2024 on Campari Clubhouse!

Campari Red Hands 2024 Terms and Conditions

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